The Best Fall Makeup Trends For Women Over 40

I’ve always loved makeup as much as I’ve loved clothes and shoes. Wearing the right makeup tops off a great look, in my opinion. And frankly, since being in quarantine for the last six months, I’ve vastly improved my makeup technique and application skills, thanks to a handful of trusted YouTube makeup artists. Now that we are getting into the beginning stages of fall, this is the perfect time to assess your makeup stock. Its time to invest in some new products, throw out some of your expired favorites for repurchase, and in my case work on some new techniques. Because makeup can play such a key role in your style persona and give you an extra boost of confidence, let’s take a look at some fall makeup trends that are both wearable and perfect for women over 40.

Best Fall Makeup Trends

fall makeup trends over 40 bushy brows

Bushy and Natural Eyebrows

The pendulum has swung yet again on this eyebrow trend and bushy/natural brows are back in style. I was never one that over-plucked but I have always had very light and very sparse brows. So to give them an extra boost, I’ve perpetually filled them in. There are so many brow products on the market now, depending on your makeup application skill level you have the choice of pencils, gels and powders among others. I prefer pencils and the ones that I am loving right now are these Instant Lift Eyebrow Pencils from e.l.f. cosmetics. They are incredibly affordable (only $2!) so you can stock up on multiple colors to give you the depth of pigment you desire as you shade in your brows. If you want a pencil with a little more precision you can try this Micro Brow Pencil by Morphe. The tip is super fine to give you extra control when carving out your brows.

If drawing in your brows is not something you want to do every day, you can also opt for microblading. This technique has been around for some time and involves temporary tattooing hair-like strokes on the brows to achieve a fuller look. I’ve done this and loved the results, but it was a little pricey for me to keep up for the long haul. You can also try eyebrow lamination, which is newer to the US but is a painless and more affordable version of microblading. These are more permanent options that can last over a year at a time. So maintenance is very minimal if you are willing to invest in the services.


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Glowing Skin

As we get older, it can be difficult to keep the same youthful glow we had in our teens and 20s. In our 40s, this can be achieved through many other avenues such as Retinol creams and skincare as well as diet and exercise, but sometimes that’s not enough! Enter a great highlighter. The strategic placement of a highlighter while applying makeup can give you a glow like the gods and we are here for it. The best option for more mature skin is to use a very fine highlight powder that gives a subtle glow and doesn’t have large chunks of glitter or sparkle. For powder highlighter, which is good for oily skin, try this Nars Highlighting Powder. It’s got a great shade range and is lightweight and melts into the skin. If you prefer a cream-based highlighter, which is ideal for dry skin, you can try this Baume Essential Multi Use Glow Stick from Chanel. I like highlighters in stick form, because you can apply the product directly where you want and then diffuse it out with a blending brush or your fingers.

If you want to go for an overall glow, I would suggest an illuminating primer or foundation. A wonderful primer for mature skin that will offer a radiant glow is The Illuminator Radiant Perfecting Primer + Finisher from Estee Lauder. You can use it under makeup or on its own to give you a beautiful dewy finish to your skin.

fall makeup trends bold lips fopuntainof30

Bold Lips

This makeup trend, like any, goes in and out of style. I love bold lips and have been wearing them for the last few years. I never take for granted the beauty of a nude lip, but bold lips are so fun and daring. One thing that I am finding as I’m building up my bold lip stock, is that whatever finish you prefer you can find. Most brands offer matte, velvet and high shine finish formulas as well as tints. I love all of the above.

I’ve recently stocked up and fallen in love with a few different lip color options from ColourPop. Their collection of Lippie Stix is incredibly extensive and extremely affordable. The color payoff is amazing and the matte finish is non-drying. You can also try the highly reviewed and revered Maybelline SuperStay Matte Ink Liquid Lipstick. There are 35 shades that are advertised to last 16 hours. I’ve personally tried them and really like them.

Lipstick Application Tips

As I’ve continued to work on my makeup skills and gotten older, I’ve learned a few things when it comes to lipstick application. First is when it comes to applying a matte lipstick, always prep your lips by exfoliating the skin and applying a lip primer. This will keep the color looking smooth and keep the formula from getting dry. I’ve used this MAC Prep + Prime Lip primer and though it’s a little pricey, it’s worked better than any other that I’ve tried.

The second thing that I’ve learned when it comes to lipstick application is don’t forget to line. You want a liner that is going to match closely to the lip color you are using. If it’s a little off that is OK, as that can add some dimension to your color. A shade or two darker will work if you blend the lining inward to diffuse the distinction in color. Using a lip liner keeps your color lines sharp and keeps your lipstick from bleeding outside of your lip line. Trust me, this is a step you don’t want to miss.

So, let us know, are you ready to give some of these fall makeup trends a try? Are there any other ones that are getting you excited for the fall?

Shop Fall Makeup Trends

– Carmen Turner

You may like to read more of anti-aging beauty reviews like Six Drugstore Beauty Must-Haves! and The Best of The Best in Anti-Aging Foundations.

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Runway photos: Chanel and Brandon Maxwell, Harpers Bazaar; Marc Jacobe, Elle

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