The Things We Are Loving Today

Celebrity Designers. Say It Isn't So! The Heidi Montag/LC Bitchfest Continues. Second City Style Fashion Blog

Arrgghhhh! Stop the madness. I beg! Yes, you guessed right. According to 4Hollywood, Heidi Montag is starting her own fashion line! It was only a matter of time. Apparently in Hollywood…if you have a modicum of fame and wear clothes…you too can be a "designer." Lauren Conrad better run for The Hills! Her own line …

Designers. A New Home for Vika Brown. Grand Opening In Chicago. Second City Style Fashion Blog

A true fashion dilemma: To wear or not to wear a designers’ piece to their fashion shows and/or other fashionable soirees. For Chicago designer, Vika Brown, the answer has to be wear it, and that’s what many of the attendees did during Vika Brown’s grand opening party for her store, Eclectica. New and old fans …

Beauty Beat. MAC Reaches $100 Million in Fight Against AIDS

Eve & Dita von Teese MAC Cosmetics doesn’t mess around. When they said they were committed to the fight against HIV/AIDS they were 100% serious boy did these talkers walk the walk. To date, FashionWeekDaily reports that the VIVA Glam campaign with Eve and Dita von Teese has raised over $100 million. Perhaps that’s because …

Holiday Shopping Forecast. Luxury Brands to Woo the Sure Thing This Holiday Season. Second City Style Fashion Blog

In a nutshell, the super rich are going to spend up a storm this holiday season and the moderatley rich are going to cut back. In an article in today’s Wall Street Journal it’s the "affordable luxury’ market or the lower end that will not fair as well. Only the most elite brands and the …

Fashion Shows. Target's Modeless Fashion Show Flop. Second City Style Fashion Blog

Well, it would seem the general public is not ready for computer generated fashion shows sans models…yet. This past Tuesday and Wednesday, Target held a public fashion show (actually a holographic video that played on a loop) in Vanderbilt Hall at Grand Central and the general public didn’t get it. According to yesterday’s NYTimes, here …