sneaker styles for women over 40

How to Wear Sneakers When You’re A Grown-Up

There’s no denying the fact that sneakers are not only trendy, but super comfortable. But if you’re over 40, sometimes the trendy sneaker styles might feel out of place or like they are meant for a twenty-something who is in an entirely different stage of life. But really, you can and should be wearing fabulous …
best Columbus Day sales fountainof30

Shop Our Picks Of The Best Columbus Day Sales

  Happy Columbus Day! We are taking today off for Columbus Day (and to shop the Columbus Day sales!). We put together our picks of the best Columbus Day sales from some of our favorite places for fashion over 40. Fall is finally here and you can find pieces to wear right now! There are …
BCA Gifts That Give Back fountainof30

My Top 5 BCA Gift Picks That Give Back

After nearly 15 years of publishing Second City Style and Fountain Of 30 I have grown to loathe October (even though my son was born in October and my favorite holiday is Halloween). Why? While Breast Cancer Awareness is very near and dear to me (as it should be for EVERY woman) ‘pink washing’ really …
Kate Middleton High Low Look For Less fountainof30

How To Get This Kate Middleton High Low Look For Less

We love how Kate Middleton mixes high-end designer pieces with low priced fashion. She is an expert at high low styling. When she wears affordable fashion it brings the Duchess of Cambridge and future Queen down to earth like the rest of us. This time she was spotted in a burgundy sweater from Warehouse and …
deep forest green fountainof30

Deep Forest Green Is The New Neutral For Fall

One of the most beautiful 2019 fall color trends is a deep forest green. We picked the color as one of the top 10 fall 2019 trends for women over 40. And the Pantone Color Institute selected and coined it “Eden” in their fashion color trend report for Autumn-Winter 2019-2020. The fall 2019 collection runways …