
How to Wear Sneakers When You’re A Grown-Up
There’s no denying the fact that sneakers are not only trendy, but super comfortable. But if you’re over 40, sometimes the trendy sneaker styles might feel out of place or like they are meant for a twenty-something who is in an entirely different stage of life. But really, you can and should be wearing fabulous …

Shop Our Picks Of The Best Columbus Day Sales
Happy Columbus Day! We are taking today off for Columbus Day (and to shop the Columbus Day sales!). We put together our picks of the best Columbus Day sales from some of our favorite places for fashion over 40. Fall is finally here and you can find pieces to wear right now! There are …

My Top 5 BCA Gift Picks That Give Back
After nearly 15 years of publishing Second City Style and Fountain Of 30 I have grown to loathe October (even though my son was born in October and my favorite holiday is Halloween). Why? While Breast Cancer Awareness is very near and dear to me (as it should be for EVERY woman) ‘pink washing’ really …

How To Get This Kate Middleton High Low Look For Less
We love how Kate Middleton mixes high-end designer pieces with low priced fashion. She is an expert at high low styling. When she wears affordable fashion it brings the Duchess of Cambridge and future Queen down to earth like the rest of us. This time she was spotted in a burgundy sweater from Warehouse and …

Deep Forest Green Is The New Neutral For Fall
One of the most beautiful 2019 fall color trends is a deep forest green. We picked the color as one of the top 10 fall 2019 trends for women over 40. And the Pantone Color Institute selected and coined it “Eden” in their fashion color trend report for Autumn-Winter 2019-2020. The fall 2019 collection runways …