Happy Martin Luther King, Jr. Day 2016

Since the kids have the day off, we decided we deserve one too! However, we are fast at work on our Critics’ Choice Awards coverage since fashion waits for no man. Not even the great MLK. Enjoy the day! Lauren & Carol

Celebrity Style Steal: Carine Roitfeld In A Dark Floral Pencil Skirt

Carine Roitfeld shows us how florals are not just meant for warmer weather but for winter too. To recreate this office friendly look start with a basic black fitted pullover like this one by DKNY. Every woman should have a top like this anyway, since it can be dressed up or down and worn throughout …

Rider Concept Shop Opens In West Loop

Owner Lauren McGrady and partner Tom Gavin held a Grand Opening party on January 7th for their new coffee/retail concept store Rider located in the West Loop. Rider is a multi-brand retailer selling contemporary and time-honored brands of womenswear, menswear, furniture, jewelry, lingerie, apothecary and cosmetics with even more to come! At the grand opening, …

What’s Like to Know It? Shop Directly From Fountain Of 30’s Instagram Pics!

Do you know about Like to Know It? It allows you to get links to clothes or products you see in our Instagrams directly emailed to you so you know exactly where to buy them. If you follow Fountain Of 30 or other blogs on Instagram then you’ve probably seen the links (such as; #liketkit …

Creating A Signature Look: How To Stand Out Now And Forever

There’s one thing that nearly all fashion icons have in common, and that is their particular signature pieces that will always be associated with them: Grace and her Hermes Kelly bag; Coco Chanel and her jackets, quilted bags and pearls; Jackie O’Nassis and her sunglasses; Diane Von Furstenberg and her wrap dresses; Audrey Hepburn and …