Victoria Beckham Debuts First London Store

Victoria Beckham Store
Victoria Beckham’s first store on Dover Street in London is set to open tomorrow! The 6,040-square-foot boutique has three floors and was designed by famed architect Farshid Moussavi. “I wanted a space that was conceptual- but also warm and welcoming. There’s lots of room to hang clothes- and flattering lighting. I wanted the store to look beautiful, but I also wanted it to work as well,” said Beckham. The streamlined space has the feeling of an art gallery and features a gigantic staircase, gold accents and mirrors on the ceilings. There aren’t any cash registers; all transactions will take place on iPads. All of Beckham’s lines, including her Ready-to-wear, VVB and denim collections will be available at the store.
Beckham also added, “I think I will do presentations there, whether it’s trunk shows, or it will be a case of me just turning up and having appointments with customers that want to see me, to place orders with me specifically. It’s important that I really have a presence because I’m so hands-on with every element of my business and people can see that, people can feel that, and so I will be here a lot. This does feel like my second home.”
-Claire Mykrantz
Source & Image: WWD 

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