Missoni for Target Causes Webstore Crash:
Unless you’ve been under a rock for the past 24 hours, you’ve surely heard of the massive online crash the Missoni for Target collection caused yesterday. The retailer’s web site crashed from the chaotic demand for the designer diffusion collection, which bowed online at around 6 a.m. Eastern Time Tuesday.
At about 10:30 a.m., the site was reportedly back up, but then crashed again. Visitors who managed to use the site during operable periods found that many items were sold out. “Due to an overwhelming amount of traffic to target.com, as a result of the Missoni for Target launch, our Web site has been inaccessible throughout portions of the day,” said a Target Corp. spokeswoman. “Target.com is seeing greater item demand than we do on a typical Black Friday and the excitement for this limited-time designer collection is unprecedented. We are slowly bringing the site back online to ensure we can provide a positive shopping experience to our guests.” In other words, don’t give up hope yet for those chevron striped towels, rugs and onesies. Could this massive attack beat out the previous record holder in craziness, Lanvin for H&M? It just might.
Jean-Charles de Castelbajac Purchased by South Korean Firm:
Paris-based fashion house Jean-Charles de Castelbajac has been acquired by South Korean sportswear designer and retailer EXR Korea Co., which has held the brand’s Asian license for the past three years.As part of the ongoing restructuring of the brand, which went into receivership in May, 18 out of its 24 employees will be kept on. Founder Jean-Charles de Castelbajac will remain artistic director of his namesake brand, which will present its spring collection, titled Rustica Galactica, on Oct. 4.
“I’m feeling rather emotional about the symbolic dimension of what’s happening,” said the designer, who founded the company in 1979. “I have always been creative and quite alternative, so to have [EXR’s] marketing and business know-how on my side is incredible.” EXR intends to focus on developing the de Castelbajac brands in Europe before pushing into foreign markets, including the U.S., from next year.
Madonna Allegedly In Talks with Coty for Fragrance Deal
After Estee Lauder announced it had signed a fragrance deal with Italian luxury house Marni and more rumors are brewing that the beauty brand has tapped American designer Tory Burch, another fragrance house may be making the deal of the century.
Madonna is reportedly in talks with Coty for a fragrance license, having never lent her name to scent before. If finalized, Madonna would be the icing on the cake for Coty, who already has inked deals with supers stars Lady Gaga and Beyonce. It would also would cement Coty’s dominance of the celebrity fragrance market, a category it revived in 2001 with the launch of Glow by J.Lo, the debut scent from Jennifer Lopez.
-Alia Rajput
Article and Photo Source: WWD
