So the rumors are true: Blake Lively has been confirmed as the official ambassador for Chanel’s new Mademoiselle handbag line and will appear in a campaign photographed by the Kaiser himself, Karl Lagerfeld.
So why choose Lively to helm the campaign? She’s a kind of American dream girl,” said Lagerfeld, referring to what he described as natural star quality. “I think she will become a great actress.” Noting that her surname described her to a tee since, “She’s full of life,” Lagerfeld seemingly couldn't be happier with the choice. '
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The ads, shot at Chanel’s historic Rue Cambon headquarters, are slated to break in April magazines. Chanel unveiled the Lagerfeld-designed Mademoiselle bag at its cruise show in last May in Saint-Tropez. The bag retails from about $2,000 to $3,300 at current exchange, with models in exotic skins topping out at around $30,600. The oblong-shaped bag comes in five sizes, each with Chanel’s iconic chain handle and quilted surface. A wide range of colors, finishes and materials are available, including jersey cloth, satin, calfskin, lambskin, alligator and shagreen.
And what does the new face of the Mademoiselle say about this new turn of events? “How did Cinderella feel when she slipped on the glass slipper? How did Snow White feel when she met her Prince Charming?,” she enthused. “A dream come true is an understatement. I can say that I feel like the happiest, luckiest girl around.”
Article Source: WWD
Photo Source: WWD, Backseatcuddler.com