Barf, She Did It Again. Rachel Zoe Scores Feature in New York Times Fashion Section. Second City Style Fashion Blog

15rachel1906  Rachel Zoe and Mischa Barton

Celebrity stylist to the stars and attention monger, Rachel Zoe not only scored by signing on with Halston this week, but warranted a full feature story in what was once one of our favorite fashion sections in The New York Times yesterday. Even the Times eloquent writing by Ruth La Ferla couldn’t make her sound and appear less vapid. Read on…

She turns raspy when she catalogs her woes. Not because Nicole Richie dropped her last month, but because there is the jackhammer pounding from the construction site opposite her house in the Hollywood hills and there is the walk-in closet that cannot begin to contain her personal wardrobe, its contents spilling into three adjacent rooms. Oh such problems!

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Of course we prefer the rumors that portray her as the stylist from hell who pushes diet-drug cocktails on her clients to shrinky-dink them into sample sizes. "Most grievous, in her view, is the talk that she ceaselessly schemes to upstage her clients by thrusting herself at the camera with the likes of Mischa Barton and Lindsay Lohan."

Snatching the spotlight “was never my intention,” Ms. Zoe insisted over Diet Cokes and brownies (probably non-fat) on her patio. “I never set out to be in the public eye.” Uh, yeah…right.

15rachel1902 Rachel Zoe, right, with Lindsay Lohan, Nicky Hilton and Nicole Richie

In recent months Ms. Zoe has parlayed her fame (or notoriety), her talents and a readily identifiable Rachel Zoe look — a studiedly disheveled distillation of vintage clothes and current designs — into a huge and wide-reaching fashion career. The latest red-carpet stylist to affix her name to a product line, Ms. Zoe, who began as a stylist for YM magazine in the 1990s, stands to eclipse them all.

In the last year, L’Wren Scott, who dresses Nicole Kidman and Ellen Barkin, introduced her own fashion label. Patricia Field, the costume designer for “Sex and the City” and “The Devil Wears Prada,” now markets her own line; and Andrea Lieberman, who dresses Faith Hill designs jewelry for Mouawad and consults on L.A.M.B., the sportswear collection conceived by her client Gwen Stefani.

As for Ms. Zoe, she juggles projects. She is at work on a handbag collection, her second, for Leiber, formerly Judith Leiber.

Read more of Zoe’s brilliancy in The New York Times

Photos: Evan Agostini/Getty Images

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