Eva Mendes’ New Cosmetics Line
Eva Mendes is dedicating her time to Circa, a color cosmetics brand owned by Maesa Group that will enter 3,000 Walgreens doors at the end of February. The collection includes 133 stockkeeping units ranging in price from $8-$15 and is inspired by old Hollywood glamour. The line consists of a 10-sku foundation, a dual-ended mascara and a lip and cheek stain, among others. Also, in 2016, Circa will unveil brushes and cosmetic bags.
The products are housed in rectilinear black and glass lacquered packaging and finished with antique gold. The items will be displayed on custom fixtures featuring an image of Mendes. To amp up the professional positioning, Circa will have a portal on its Web site for makeup artists where they can purchase products at a discounted price.
Madewell Inks Deal With Nordstrom
Madewell will begin selling on Nordstrom.com on March 2 and in 15 Nordstrom stores on March 6. The former workwear company in New Bedford, Massachusetts, dates back to 1937. Millard Drexler, the chairman and chief executive officer of J. Crew Group, started reinventing Madewell in 2007 after he purchased the trademark and sold it to J. Crew. Currently, Madewell is distributed through Madewell stores and madewell.com.
Amazon Hires Vogue’s Caroline Palmer
Caroline Palmer joined Amazon Fashion this week as its new director of editorial and social, where she will be in charge of driving which clothing, footwear and accessories trends populate the site and its corresponding social platforms. Amazon is aggressively pursuing the fashion space, one of its fastest growing categories, and Palmer has a track record of launching digital platforms and creating and executing editorial content.
– Selicia A. Walker
Source & Photo: WWD