Celebs Design Fendi Bags for Charity
Fendi has teamed with Rihanna, Sarah Jessica Parker, Rachel Feinstein, Jourdan Dunn and Leandra Medine on a new charity project that will mark the official inauguration of the brand’s newest flagship on Madison Avenue in New York. Fendi has asked the five women to personalize their own 3Baguette handbag. The bags will be unveiled at a cocktail party at the new store on Feb. 13 hosted by Karl Lagerfeld, Silvia Venturini Fendi and chairman and chief executive officer Pietro Beccari.
The bags will be on display at the New York unit from Feb. 13 to March 13 and available for purchase at the same time through a dedicated online auction site, launch3baguetteauction.fendi.com, which Fendi is launching at the end of this month.
Authenticity of Beauty Vloggers Questionable
Over the last decade, the phenomenon of the self-made video makeup expert has exploded on YouTube, drawing 700 million monthly video views collectively, according to Pixability’s 2014 Beauty on YouTube report. In the process, these young starlets have turned YouTube into a hunting ground for brands hungry for digital ambassadors to young audiences in cyberspace.
Beauty vlogging has become so powerful that its basic premise serves up contradictory messages that can strain credibility. Case in point: beauty vloggers of all ages are putting forth their honest opinion on specific beauty products, but an increasing number of them have gone to work for brands and are drawing a paycheck. This makes one wonder, how unbiased is the advice?
When a brand is considering a partnership with a vlogger it is always based on the scope of work such as the size of audience or what it takes for the content creation process to happen. While the prices range for enlisting a vlogger, it can cost $2,500 for one Instagram post and can go up to $250,000 for an advertising campaign or brand ambassador role.
Stella & Dot Introduces Skin-Care
Jessica Herrin, founder and chief executive officer of Stella & Dot, will soon focus her attention on skincare. The company, best known for statement necklaces sold through direct sales “stylists,” plans to widen its scope with the introduction of a skin-care regimen called Ever. The effort will stand alone as a separate selling opportunity, complete with its own starter kit for sales representatives, or “specialists.”
The result is a formula that relies on LSR10, a magnolia-based bioactive complex designed to reduce the signs of aging and inflammation. The 12 items in the line are free of parabens, sulfates, phthalates, propylene glycol, hydroquinone, chemical sunscreens and synthetic fragrances and colors. The product regimen, which is designed to last 60 days, is said to deliver measurable results within a month.
Priced from $26 to $88, some of the items include Luminous Nutrient Rich Cleansing Balm, Hydralift Moisture Injection Cream and Glow Body Renewal Oil. The company will begin a beta launch of Ever in February with plans for a full e-commerce rollout in the second quarter.
– Selicia A. Walker
Source: WWD
