Abercrombie & Fitch Reinvented
Once synonymous with preppy polo shirts, sexy ads and loud logos to would appeal to a largely teenage audience Abercrombie & Fitch has completely reinvented itself. As sales declined and teens moved away from the brand names, the retailer is trying a different approach that includes ads with classic designs without logos, to market to a broader audience that includes both teenagers and those in their 20s and beyond. Absent are the sexy ads that defined the brand for decades.
Many teens today are more concerned with having a new iPhone than a name-brand T-shirt, according to a survey. When they do buy trendy clothes, teens are value-conscious. They prefer fast-fashion companies like H&M and Forever 21 to the more expensive specialty stores. The brand says it is now offering “timeless” styles over trends.
List of Most Frugal U.S. Cities
An analysis by Coupons.com found “San Francisco topped last year’s winner, Orlando [Fla.], and snagged the number-one spot – previously number 14 on the list – with more than $56.6 million in savings” from the firm’s Web site. Washington D.C. came in at number two, beating out Orlando and Tampa at numbers three and four, respectively.
Jeanette Pavini, savings expert at Coupons.com, said the top 10 frugal cities on the list “collectively saved more than $252 million” on the site, adding that San Francisco was a big surprise since it is “known for wealthy tech entrepreneurs and off-the-chart housing prices. We also saw that San Franciscans were three times more likely to use coupons than residents from other U.S. metros.” In case you were wondering, Chicago came in at number 24!
Annette Worsley-Taylor Dies at 71
Annette Worsley-Taylor, a former creative director of London Fashion Week, has died this week at the age of 71. The cause of her death was lung cancer, a British Fashion Council spokesman said. Worsley-Taylor was a driving force in establishing London Fashion Week. After launching the New Wave exhibition at London’s Ritz Hotel in 1974, introducing young British designers to the international market, she went on to found London Designer Collections in 1975 and went on to win funding from the British government’s Department of Trade and Industry, to support a newly-formed British Fashion Council. In 1990, Worsley-Taylor established the London Designer Show which the BFC called a “prototype” for London Fashion Week as we now know it.
– Carol Calacci
Sources: businessinsider.com, WWD
Photo: Ambercrombe Facebook