Abercrombie & Fitch Reinvented Once synonymous with preppy polo shirts, sexy ads and loud logos to would appeal to a largely teenage audience Abercrombie & Fitch has completely reinvented itself. As sales declined and teens moved away from the brand names, the retailer is trying a different approach that includes ads with classic designs without logos, to …
Aaron Levine Joins Abercrombie & Fitch In the midst of rebranding, Abercrombie & Fitch will be taking on Aaron Levine as the head of men’s design at the namesake division. Since June 2011, he was the vice president of menswear design at Club Monaco, where he contributed to significantly raising the profile of the menswear …
Coach to Debut Men’s Collection Stuart Vevers will make his men’s wear debut for Coach next month. Taking place at London Collections: Men, the creative director is set to show the new ready-to-wear collection. “This is the first big step in the right direction for men. I want to create something that will have an …
Yesterday brought the sad (?) news that tween fashion megabrand Abercrombie & Fitch will close it's offshoot retailer Ruehl by the end of the year. The Ruehl No. 925 collection, which offers apparel and accessories in A&F's signature preppy style, suffered pretax losses of $58 million last year. When A&F's stocks also began to …
