The K-Fashion Project Goes to Shanghai

The K Fashion Project On November 4, The K-Fashion Project went to Shanghai, China to present three Korean collections: Buckaroo Jeans, Zishen and JESSI N.Y. at the Waterhouse on the Bund. Each collection was beautifully flaunted in a runway show styled by K-Fashion’s Culture Ambassador, Patricia Field. On October 23rd in New York City, The K-Fashion Project showcase accentuated the Korean brand Demo Parkchoonmoo, as well as JESSI N.Y. and Buckaroo Jeans. This season honored Patricia Field. This year also counts as K-Fashion Project’s third time showing in New York and first time showing in China. The K-Fashion Project, supported by the Korea Fashion Association, is a global initiative that contains a handpicked group of talented Korean brands to nurture in their efforts to break into new, fresh markets.
Patricia Field
Patricia Field
Patricia Field’s relationship with The K-Fashion Project comes from her trip to Seoul in June of 2012. Invited by the Korean government, Field visited the stores of Korean designers, including Buckaroo Jeans whom she worked with on her last three New York showcases. Since then, Patricia Field has continued to nourish the program each year by advising and mentoring each group.
Buckaroo Jeans, JESSI N.Y. and Zishen
(left to right) Buckaroo Jeans, JESSI N.Y. and Zishen
Buckaroo Jeans The brand idea of original denim jeans casual and retro-modernism is mainly inspired by the idea of dichotomy between the friendly old and the modern news that is reminiscent of New York Jeans of the 50s and 60s. JESSI N.Y. JESSI is a women’s contemporary brand that is courageous enough to chase the new, yet landing within a spectrum of trends. JESSI’s mix and match aesthetic turns familiarity and cutting-edge trends into city-chic wearable styles. Zishen Zishen is a casual women’s and men’s lifestyle brand. Zishen, meaning “oneself”, intends to gift the wearer with self-confidence. The clothes are a mixture of a fashionable edge, available at a contemporary price point. About Korea Fashion Association Korea Fashion Association is an extraordinary body corporate organized in 1985 under the Ministry of Knowledge Economy. Its purpose is to advance the Korean fashion industry with exactly 300 total fashion companies including, fashion designer’s brands, domestic national fashion brands, fashion related business and trading companies. With fashion related businesses as their members, Korea Fashion Association has been taking the initiative to promote and protect their members, and strengthen and globalize the competitiveness of the Korean fashion industry. –Sia’ Richards  

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