How To Support Black-Owned Businesses

We always support businesses owned by women and people of diverse backgrounds at any time, but now it’s more important and essential than ever as recent events have made things abundantly clear. Our country is fractured and we are deeply heartbroken by the racial injustices that have occurred. Sometimes you have to sit in discomfort to really learn, but we also recognize that our discomfort is a fraction of the torment and agony that the black community is facing. It’s our job to not only listen, but to hear. We must educate ourselves and ask questions rather than stand silent in our ignorance. We need to stand in solidarity with the black community. So in this spirit we wanted to share some of our favorite designers to show our support. Not just today, or next week, or when the media moves on…but in perpetuity.

Designer Aurora James – you may know her from Project Runway or her brand Brother Vellies – brought attention to what we can do right now with a 15% pledge on her Instagram. Business of Fashion complied a list of black-owned businesses that we can support right now. (See this list at the bottom of this post.) And there are several ongoing Reddit threads where you can find resources and lists of black-owned businesses that are local to you as well.

Here are some of our personal favorites in fashion, beauty and home that you can shop online. This is by no means an exhaustive list, but it’s a start! Add your favorite black-owned business in the comments and we’ll add them to the post.


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Support Black-Owned Businesses

black-owned business brigeo oil

Briogeo Hair Care

The Don’t Despair, Repair hair mask was an Allure reader’s choice for a reason, but we are also fans of Farewell Frizz conditioning oil. It makes split ends disappear and your hair look brand new.

black-owned business oui the peope gold razor

Oui The People

Want to make shaving a pleasure? A Oui The People razor might just change your life. We’re fans of the gold version but all the options are excellent.

the lip bar fast face kits

The Lip Bar

Their Fast Face kits are revolutionary, curated for various skin tones, and make for a super easy way to get full-on glam with minimal effort – which is something we can all use right now.

maxhosa africa support black-owned business

Maxhosa Africa

This South African brand focuses on designs inspired by the Xhosa culture and we are particularly obsessed with their handwoven rugs which would be an amazing statement piece for any room.

brother vellies balck hurache black-owned businessed

Brother Vellies

We always like a good pair of huaraches, and the laces make these extra special. Plus they will coordinate with all the caftans and maxi dresses we’ll be wearing this summer.

Decolonizing Fitness face masks

Decolonizing Fitness

Need to order some more face masks? These are sewn by older black women in North Carolina and come in a variety of colors and prints, and 100% of the profits go to support the women making them.

South African brand Pichulik earrings black-owned business

The Folklore

We love a lot of the pieces at the pan-African shopping concept ecommerce hub, but these lightweight pearl hoops from South African brand Pichulik definitely stand out. Need a bit of escape at the moment? Take some time to browse the virtual racks and discover some amazing new designers – and they have a great podcast too!

Liya Kebede purple maxi dress


We are all embracing the caftan life at the moment, so why not invest in a real made in Ethiopia? We love all the colors and prints available from model Liya Kebede’s line, but this deep purple dress is especially gorgeous.

Linoto linen towels black-owned business


They have amazing linen sheets and spa style towels, but these tree-less paper towel alternatives might be one of the best things you’ll pick up, and they are super affordable as well as being great for the environment.

Jade Purple Brown words to live by

Jade Purple Brown

Need some inspiration right now? Her beautifully illustrated book, Words To Live By featuring fifty quotes from fifty amazing women is uplifting. It might be the exact thing that you want to read right now.

Black-Owned Businesses List

We started a list that was started in the Please let us know about any businesses we may have missed in the comments (we know we missed tons, but could only highlight a handful here, but PLEASE fill our comments with your faves) or in our Growing Younger Facebook group! We want to use our platform to promote and share more from people of all backgrounds creating their own businesses.

A A K S, A-Cold-Wall, Agnes Baddoo, Allëdjo, Aliétte, Ama Nwoke, Andrea Iyamah, Ashya,Bello|Edu, Bianca Saunders, Blk+Grn, Botter, Brett Johnson, Briogeo, Brother Vellies, Carol’s Daughter, Casely-Hayford, CD Greene, Christopher John Rogers, Cushnie, Dalasini, Darryl Brown, DemestikDiarrabluDur DouxDuro Olowu, Dyne, EdasEzie NYFaded NYCFATRAFe Noel, Fear of GodFenty Beauty, Frère, Fubu, GildedGlemaudGloGirl CosmeticsGoodeeHanifaHarwell GodfreyHelen CoutureHeron PrestonIAMISIGO, Joe Fresh GoodsJohnny NelsonKaela KayKahindoKahmuneKAYADUAKa’ili Skincare, Kenneth IzeKHIRY,  Kintu New York, KkereléLaQuan Smith, LaurusLavieByCk, lemlem, LIHA BeautyLisa Folawiyo, Lisouthe Lotte,  Lukhanyo MdingiMaison 10Maki OhMarie Hunter BeautyMasura Studios , Mateo New York, Martine RoseMatte, Maxhosa AfricaMcMullen, Mented Cosmetics, Menyelek, Mikhel AlexanderMischo Beauty, MMUSOMAXWELLMowalola, Nicholas Daley, Nubian Skin, off-white, OloriOnyii & Co, Orange Culture Nigeria, Ozwald BoatengOui the People, Pat McGrath Labs, Phlemuns, Piper Wai, Public School, Pyer Moss, Radswan, Re-VitylRoyal Jelly Harlem, Rzr DenimSammy B, Sergio Hudson, Sheila Rashid, Sincerely Tommy, Sindiso KhumaloStella Jean, SukeinaTabii Just, Telfar, Thebe Magugu, Third CrownThula Sindi, Tokyo JamesTongoroTracy Reese, Tsemaye Binitie, Unsun Cosmetics, Uoma Beauty, Wales Bonner, William Okpo, Yeezy, Yoah.

– Jacqueline Zenn

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