One last look at the old logo
This could be filed under the law of "If it ain't broke, why fix it?"
JCPenney will unveiled a newly designed logo and slogan during the Academy Awards this Sunday for its spring campaign. Though the logo is still in its basic red and white, it has just a few changes. JCPenney is spelled out in lower case, the first three letters in white and contained in a red box; the rest of the lettering in red against a white backdrop. The new slogan, “We make it affordable. You make it yours,” will run through May and builds on Penney’s ongoing tag line, “New look. New day. Who knew!”
Penney’s will run seven 30-second spots, created by Saatchi & Saatchi, during the show that promote the retailer’s exclusive stable of brands. There are separate ads for MNG by Mango, Liz Claiborne and Cindy Crawford Style.
We all know what happened the last time somebody fixed a logo for no reason. Oddly enough, the new logo looks super similar…
-Taneisha Jordan
Source and Photos: WWD
