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Saatchi & Saatchi

Retail Detail. JCPenney Changing Up Their Look

February 23, 2011

One last look at the old logo This could be filed under the law of "If it ain't broke, why fix it?" JCPenney will unveiled a newly designed logo and slogan during the Academy Awards this Sunday for its spring campaign. Though the logo is still in its basic red and white, it has just …

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