According to DDI Magazine, Banana Republic will open its first standalone Monogram concept store in New York City on April 7, according to Dnrnews.com. The retailer will convert its Bleecker Street location in Greenwich Village to the Monogram concept store, which will serve as a test store for nine months.
The Monogram concept, which has more expensive, sophisticated collections, will offer a men’s line focused on tailored pieces, as well as women’s merchandise. The men’s collection debuted last fall, and the women’s Monogram line will launch this spring, with accessories planned for fall 2008. "Monogram offers our customers the best of city style and we are eager to showcase the collection in a dedicated environment for our New York City customers," said Jack Calhoun, president of Banana Republic. Currently, there are no plans to open additional standalone Monogram stores.