Guess what? You no longer have to just tune into QVC on your television to get all the beauty 411 and deals of the day you desire. Who has time for that? Now you will be able to get your beauty fix all the time, anytime, anywhere! October 31, 2106 QVC is launching the Beauty iQ network, the world’s first multiplatform beauty shopping experience, to engage beauty lovers everywhere. Beauty iQ will deliver live daily programming that combines social, retail and media as one; featuring beauty experts, influencers and brands.
This new network concept will be viewable in over 40 million homes in the U.S. through distributors including DirecTV, U-verse, Dish and Roku. Through Beauty iQ, beauty lovers will be able to enjoy beauty programming 24/7, including live programming five nights a week, Wednesday through Sunday, 8:00 pm to midnight ET, and repeated immediately after for the West Coast audience.
Beauty iQ will be a shoppable community for beauty lovers, experts and brands to discover their own true beauty, be inspired, and share their ideas and tips whenever they want, wherever they are. It will deliver the content they crave in one place that’s accessible everywhere – via the Beauty iQ network, BeautyiQ.com, QVC.com, on the QVC mobile app and via social channels including Facebook and Instagram.
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Therefore if you are a woman who likes to learn about new products or deals on the fly and don’t have time to sit and watch the host talk to the brand expert about one shade of lipstick for a half hour…you don’t have to. In this day and age we want our info fast and we want to purchase what we want even faster.
“QVC has always been a trailblazer, creating the world’s most engaged shopping community that offers customers the combination of media, social and retail as one,” said Mike George, QVC President and CEO. “We have a 30-year history of discovering beauty brands and trends, and bringing new products to life by leveraging the best storytellers in the business, our experienced hosts and the innovators behind the brands. We know that an amazing shopping and entertainment experience knows no boundaries. We’ve listened to our customers and fans, and we know beauty is intrinsic to their lives. So we’re engaging with them on all the platforms they love and providing a new experience that caters to their passion for beauty.”
Beauty iQ will feature more than 50 prestige beauty brands including Givenchy, Edward Bess, Tarte, tatcha, Becca, Peter Thomas Roth, Josie Maran, and Nest and the experts behind them. This new shopping experience will highlight how-to tutorials, tips and experiences with products ranging from color cosmetics to fragrances and skin care.
Fasten your seat belts, it’s going to be a bumpy (but fun) ride. Oh and welcome to the new age.