Now Tim Gunn won't be able to say "use the Bluefly accessories wall wisely!" anymore…
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The e-tailer Piperlime.com announced that it is the new sponsor of Project Runway's season eight. The Piperlime accessories wall will be painted the site's signature green and feature items from the website. On the e-commerce site, a shopable version of the wall will allow customers to buy the items they see on TV.
One of the final prizes also includes that the winner will sell an exclusive collection on Piperlime.com.
Project Runway debuts July 29.