Ed Hardy Licensee Pans New Line


The leader in standard douchewear Jersey Shore threads urbanwear Ed Hardy has expanding past its signature sneakers shoes and getting into something a bit more, dare I say, stylish?

Philip Chemla, owner of the Los Angeles-based Philip Simon Development Inc. footwear firm and longtime licensee for Ed Hardy shoes, is readying his own line for Spring 2011. For spring ’10, Chemla also teamed up with the U.S. Army to launch a collection of branded sneakers, flip-flops and bags under the U.S. Army name.

Set to debut at FN Platform in August, the Philip Simon collection will start with 34 men’s and women’s styles. The women’s offering ranges from flip-flips to stilettos, with a selection of sneakers and casual looks for men. Priced between $39 and $200 at retail, the line is being targeted to major national department stores and larger retailers in the U.S. and across Europe and parts of Asia. 

-Taneisha Jordan

Source, Photo: WWD.com

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