Paris Fashion Week Spring '10. Roland Mouret's Online Fashion Show


Like Marc Jacobs for Louis Vuitton, Roland Mouret has decided is let his fans view his RM ready-to-wear Spring '10 collection from anywhere they choose.

The designer, who will show his collection Wednesday morning in Paris, is teaming with to recorded by cameras planted around his space at the Musée de l’Homme, edited using new technology. The show will then broadcast one week later on the fashion Web site.

“Viewers can watch the show repeatedly, and they will never see the same show twice. There are billions of variations, and that fascinates me,” Mouret told WWD. He said viewers could also opt to watch backstage action or interviews with him and his collaborators.

Mouret is the latest designer to reveal plans that push the boundaries of the runway show experience. Later today, Alexander McQueen will stream his runway show live and from a variety of angles, in collaboration with Labels including Burberry and Twenty8Twelve streamed their runway shows live this season.

This isn’t  Mouret's first foray with new media. In July 2007, broadcast his first RM runway show 24 hours after the live event took place in Paris. Customers coiuld watch online and pre-order pieces hot off the runway for delivery later in the season.

Source: WWD


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