Even though I was literally bombarded with makeup brands at last month’s The Makeup Show, one brand that caught my attention was MAKE Cosmetics. The saturated colors and packaging stood apart from the rest. Yet, I had never heard of the line. For good reason. It’s brand new, having just been released in February of this year. MAKE was created to change and shift the beauty paradigm. MAKE introduces a new way of interpreting and celebrating beauty by encouraging creative self-expression: through the lens of creative minds across a number of unexpected industries.
This new beauty brand collaborates with modern color artists (ranging from film and design to music, gaming, and art) and up and coming make-up artists in an effort to showcase their talent. Offering products with an unconventional point of view beyond seasonal trends, MAKE collaborations unite art, beauty and culture, take inspiration from surprising imagery and materials, and break traditional beauty rules.
MAKE’s first collaboration brings together the work of makeup artist Ayami Nishimura and London-based interior and furniture designer Faye Toogood for a collection of colors and textures inspired by unexpected landscapes, objects and emotions.
MAKE products are made in the U.S. (Brooklyn, NY) at MANA Products, a company responsible for having incubated world renowned make-up artists including François Nars and producing award winning formulas for over 35 years. The core collection includes 220 products ranging from eyeshadows, lipsticks, mascara, and foundation to primers, moisturizers, and makeup removers—as well as a full range of brushes and tools.
The best part of this new makeup brand is it’s commitment to charity. A portion of each MAKE purchase (33.3%) will directly benefit the WE SEE BEAUTY FOUNDATION, a non-profit organization that funds women-led cooperatives in the U.S. by providing expertise and support to local communities as they work together to build and maintain worker-owned cooperatives. Visit WESEEBEAUTY.com to learn more.
Enjoy beautiful, meaningful consumption, knowing that each purchase made is supporting other women. How cool is that?
MAKE Cosmetics: $5-$42 can be found at: weseebeauty.com.
– Lauren Dimet Waters
Samples provided for review.
