Macy’s BELIEVE campaign which builds on the great success of last year’s holiday effort to support the Make-A-Wish Foundation®. This year, Macy’s is adding to the spirit of “Believe” with a national Santa Tour, an honorary National Believe Day, a “Yes, Virginia” animated special, and a new TV commercial featuring Queen Latifah.
The nostalgic holiday campaign was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897 and includes letter-writing “Believe Stations” in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million.
Macy’s “The Trek” TV Commercial – The new national television spot called “The Trek” features Virginia making the trip from her home to Macy’s, where Queen Latifah helps her mail her letter to Santa.
Macy’s National Santa Tour - Following his celebratory kickoff of the holiday season in the Macy’s Thanksgiving Day Parade, Santa will embark on a whirlwind tour across America, greeting young boys and girls and spreading holiday joy.
National Believe Day / “Yes, Virginia” Animated Special – On Friday, December 11th, Macy’s will celebrate the first National Believe Day to recognize and reward acts of kindness and generosity from coast to coast. Also that day, CBS will premiere a new original animated special called, “Yes, Virginia.” on Friday, December 11, at 8 p.m. ET.
Find out more about Macy's BELIEVE Campaign!
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