Do you lose your sunglasses at record speeds? I do, or I sit on them. If you are like me and have pretty much limited yourself to sunglasses you can ‘knockaround’ without guilt…you should check out Knockaround Sunglasses. CEO Adam “Ace” Moyer, founded the company when he was a graduate art student at University of California, San Diego. Merging the classic East Coast preppy style of his Virginia upbringing, his interest in design and fashion, and his love for the perpetually sunny, laid-back lifestyle of Southern California, Ace created a company centered around a sunglasses line that was simultaneously practical, stylish and more importantly, affordable. Knockaround sunglasses range from $14 – $45. Today the range of styles and colors is as limited as your imagination. In fact, now you can even create your own custom color combination. (I hate to admit, I wasted a lot of time one evening playing on the site to see what I could come up with).
In more recent years Knockaround has expanded to include new models, a huge variety of color choices, and other accessories, such as belts and duffel bags. For collectors the ongoing Limited Edition sunglasses series offers a chance to own Knockarounds produced in small quantities, with rare colorways, special detailing and packaging, and themed companion objects. What began as a tiny operation in Ace’s art studio has since outgrown two warehouse spaces, and is going strong at its new headquarters in downtown San Diego.
Knockaround has collaborated with a wide variety of people and companies—from Benny Gold to Jeep, to U.S.A. Basketball, to a sixth-grader named Sebastian! Every day more and more people are sporting a pair of classically-styled, affordable Knockaround sunglasses—even celebrities like Snoop Dogg, Jessica Alba, and Natalie Portman…and of course, me!
Shop Knockaround Sunglasses here.
– Lauren Dimet Waters
Samples provided for review, but opinions are my own.