DKNY and Baublebar


Yes, you read correctly and no, it’s not too good to be true! Fashion house DKNY and jewelry e-commerce oasis have teamed up to launch DKNY + BaubleBar, a fashion jewelry collection that will launch in DKNY stores nationally this Spring. The jewelry collection launched yesterday on and will be available through June 31st (so start snagging pieces now!) The DKNY + BaubleBar collection features nine 22kt gold clad, resin and enamel styles available in vibrant color palettes and graphic silhouettes to mix and match with DKNY’s Spring Collection. Featuring bursts of color and floral accents, the pieces were  co-designed by DKNY’S design team and BaubleBar’s Fashion Director, and WWD veteran, Shoshanna Fischhoff. “The idea behind this collection was to give a fresh and light-hearted take on the graphic appeal of DKNY’s Spring 2012 Collection. The resin flowers and enamel stripes, that served as the basis for the collection, really add a playful nature to all of the pieces.” Jane Chung, EVP of DKNY Design adds, “The DKNY + Baublebar collection of exaggerated florals and chains brings the spirit of DKNY fashion to jewelry”. This limited-edition collection, which retails between $40 and $320, is the perfect fusion of high design and accessible luxury. The collaboration is part of BaubleBar’s designer collaboration series, which launched in the Fall of 2011 with an exclusive 7-piece collection designed by Erickson Beamon. Future collaborations, according to BaubleBar Co-Founder Amy Jain, will continue to focus on complementary brand partners but will not be limited to fellow jewelry designers. “Erickson Beamon was an absolute dream launch partner, but the DKNY collaboration is a great example of how we are able to get creative and think outside of the jewelry box, so to speak. Expanding into ready-to-wear was a natural progression, and we intend to leverage our sourcing capabilities to really innovate around the collaboration concept with more complementary brands across different lifestyle verticals.” said Jain. Shop the DKNY + BaubleBar collection now on and keep an eye on the glimmering gems hitting DKNY shelves soon! -Alia Rajput

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