Designer Dish. L'Wren Scott Introduces the Lula Bag

The weekend, medium and small Lula bags.

Here’s something to get a solid handle on for the summer. L’Wren Scott, the funky and sassy design maven from Utah, is churning out a luxe handbag style this season. Named the Lula, after her mother who “loved a chic accessory,” the handbag idea had apparently been stashed in the back of Scott’s brain for some time.
Scott introduced a pouchette last spring but she considers the Lula her real entree into the world of accessories. The classic frame shape with top handles comes in three sizes (small, large and weekend) and is available in red or purple calfskin, black or pink python and bordeaux croc. Inside each bag is a matching clutch that can be snapped out and used on its own. “When you open it and close it, it makes sort of a ‘woosh,’ like the first time you ride in a nice car and the door closes very ‘woosh’ and you go, ‘wow,’” Scott recently told WWD.
The bags will launch exclusively at Barneys New York, who are anticipating great things for the Lula in terms of solidifying the L’Wren Scott brand. “It is important that each brand have a strong point of view otherwise you cannot stand out,” said Daniela Vitale, chief merchant, executive vice president of Barneys.”The accessory landscape is very competitive with a lot of great design. The L’Wren Scott bags will stand out.” The Lula will launch on tomorrow, on June 8, with the collection priced between $2,300 for a small calfskin style to more than $20,500 for a croc style. “For what you’re getting, they’re incredibly well priced,” said Scott. “It’s a forever bag.”
-Alia Rajput
Article and Photo Source: WWD

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