An icon of American fashion has decided to go overseas for tea and a bit of carnivale! New York based-brand, Kate Spade has decided to "pop up" in both London and Brazil. In the more literal sense for the former, Spade will launch a pop-up store in Covent Garden in London on Wednesday through Nov. 10.
Situated in a Georgian town house, the 2,700-square-foot boutique will feature the entire Kate Spade collection, including handbags, luggage, shoes, jewelry, stationery, eyewear, apparel and housewares, as well as dishes, artwork and furnishings. There will also be a selection of exclusive merchandise. “It’s a new market for us,” said Craig Leavitt, chief executive officer of Kate Spade. “We wanted to take the opportunity in advance of opening a regular store to get the product in front of the consumer and the opinion leaders in the marketplace.” Leavitt said he hopes by next spring/summer to have a full-lease store in London.
And speaking of full-lease stores, Spade will also open a full-lease store in São Paulo, Brazil, on Oct. 28, marking the launch of Kate Spade South America. The São Paulo store is the company’s initial step toward increasing its presence in South American countries such as Argentina, Chile and Columbia. “We’re going to focus first on São Paolo, followed by Brasilia and Rio de Janeiro,” said Leavitt. Then it will expand to other Brazilian cities, before opening in other South American cities. Currently, Kate Spade has 90 stores in Asia, and 37 in the U.S. We're so proud that one of the definitive American voices in fun and ultra feminine fashion is going more global! Congrats Kate!
Article and Photo Source: WWD