Super stylist and style icon Rachel Zoe is launching her own line of apparel and accessories and Neiman Marcus has the scoop! Neiman Marcus is launching the Rachel Zoe collection in the Contemporary department by the end of this month. To celebrate the highly anticipated collection, the store is hosting a trunk show on Thursday, August 11th with a representative from the collection. As another way to fete the launch, Neiman Marcus has created an interactive contest called “Oh So Zoe” on Facebook. The winner of the contest wins a chance to meet Rachel and the NM Fashion Director, Ken Downing, plus a $2,500 NM gift card! “Oh So Zoe” will run through July 18th and is accessed through the Neiman Marcus Facebook page Oh So Zoe Challenge.
The interactive contest presents fans with two tasks: First, fans will be encouraged to create and submit virtual ensembles from the Rachel Zoe Collection and some of Zoe’s favorite designer jewelry. Fans can select from a variety of styling occasions including: Jet Set, City Dressing, Life’s a Red Carpet, Corporate Identity and Know Thyself. Once the styling is complete, fans will describe their created ensembles channeling Rachel Zoe’s unique way with words (think: “I Die!” and “Bananas!”)
The completed looks and the story can be shared with other Facebook Fans and will be collected in a submission gallery on the Neiman Marcus Facebook page.“Neiman Marcus is pleased to be partnering with Rachel Zoe,” said Wanda Gierhart, Chief Marketing Officer for the Neiman Marcus Group. “We are delighted with the merchandise from the line and look forward to debuting it online and in stores and we also look forward to allowing our customers, and Rachel Zoe’s fans, the opportunity to try their hand at styling through a digital platform.”The Rachel Zoe Collection, which is available for pre-sell at NeimanMarcus.com today, will be available in all 41 Neiman Marcus stores in August 2011. Enter for your chance to win the “Oh So Zoe” contest today!
-Alia Rajput
Photo Source: Neiman Marcus
