Beauty Beat. MAC Reaches $100 Million in Fight Against AIDS

Vivaglam_390
Eve & Dita von Teese
MAC Cosmetics doesn’t mess around. When they said they were committed to the fight against HIV/AIDS they were 100% serious boy did these talkers walk the walk. To date, FashionWeekDaily reports that the VIVA Glam campaign with Eve and Dita von Teese has raised over $100 million. Perhaps that’s because instead of donating some paltry .02 per product they raised the bar, and chose to donate 100 percent of sales from over 7.1 million Viva Glam lip products to the fund for the past 13 years. There’s never been a better reason to get Glammed up.– Amy Ko, Senior Editor

Read more