Runway To Real Way: Beach Blanket Bingo!
If you couldn’t tell by the A/C blasting on you as you read this, summer is here in full force. These glorious weeks that we wait for all year are literally shining down on us and there’s no better time to pack up the SPF and hit the beach! Whether you prefer lounging seaside or …
Chicago Event: An Invitation To Be Fearless at Teddie Kossof Salon Spa
Wednesday evening Second City Style headed to the suburbs to attend Teddie Kassof’s salon party with Sebastian Professional hosted by Stylecaster. Second City Style co-hosted the event along with MidWasteland and Chicago Street Style. The enormous salon had two floors with a tanning salon, alterations area, nails and the normal styling and coloring stations. What …
Hedi Slimane Decided to Change the YSL Name
Yes, you read that headline correctly. One of the most iconic fashion brands in the world is facing a major change. In one of probably the biggest mistakes (and possible future regrettable instances) to ever come from taking over an iconic fashion house, Hedi Slimane will be changing the name from Yves Saint Laurent to …
Jennifer Aniston: New Face of Aveeno?
Rumor has it that Jennifer Aniston has been offered an eight-figure deal to become the next face of Aveeno, the drugstore natural-based skin- and hair-care brand. A source told Page Six that, “Jennifer would be great for the brand because she appears to be very natural. The deal, still being negotiated, would be worth a …
Rediscovering Helmut Lang
A few months ago I was shopping at Saks Fifth Avenue with my mother and we decided to grab a frozen yogurt for lunch on the contemporary floor. On our way out my mother noticed a line of clothing that caught her eye and she immediately bee-lined over. “Lauren,” she said “these clothes would look …


