Tumblr Launches Innovative Online Store for Emerging Designers

Google isn't the only one making headlines today on launching breakthrough web pages. Of a Kind, an art gallery for emerging designers that carries only exclusive limited editions, has become the first store on blogging platform Tumblr with its official launch today. Tumblr has already built a solid following as the place to find experimental visual content from early adopters in creative fields such as art, media and fashion. Now, with Of a Kind, the fashioned-focused of that following will have much to look forward to.

 “We think of it as an art gallery for emerging designers,” said Of a Kind's chief executive officer and co-founder Claire Mazur. “The idea is to promote emerging fashion designers through e-commerce and editorial content.” Of a Kind will feature one designer each week, and offer exclusive items in numbered editions of five to 50 pieces. Prices will range from $50 to $500.

The site will initially focus on accessories, but will gradually add clothing, said Mazur. Of a Kind funds production for every item it carries, so the venture is low-risk for the designers. Some of the first designers will be Mandy Coon, Lizzie Fortunato Jewels, Dusen Dusen and Symmetry Goods. The first item featured today is Coon’s bunny-shaped bag in tweed, which sold well in velvet and leather at Opening Ceremony.


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Already hooked? Well check out the other funky and innovative wares now available at OfaKind.com.


Article and Photo Source: WWD

-Alia Rajput


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