Tumblr Launches Innovative Online Store for Emerging Designers

Google isn't the only one making headlines today on launching breakthrough web pages. Of a Kind, an art gallery for emerging designers that carries only exclusive limited editions, has become the first store on blogging platform Tumblr with its official launch today. Tumblr has already built a solid following as the place to find experimental visual content from early adopters in creative fields such as art, media and fashion. Now, with Of a Kind, the fashioned-focused of that following will have much to look forward to.

 “We think of it as an art gallery for emerging designers,” said Of a Kind's chief executive officer and co-founder Claire Mazur. “The idea is to promote emerging fashion designers through e-commerce and editorial content.” Of a Kind will feature one designer each week, and offer exclusive items in numbered editions of five to 50 pieces. Prices will range from $50 to $500.

The site will initially focus on accessories, but will gradually add clothing, said Mazur. Of a Kind funds production for every item it carries, so the venture is low-risk for the designers. Some of the first designers will be Mandy Coon, Lizzie Fortunato Jewels, Dusen Dusen and Symmetry Goods. The first item featured today is Coon’s bunny-shaped bag in tweed, which sold well in velvet and leather at Opening Ceremony.

Already hooked? Well check out the other funky and innovative wares now available at OfaKind.com.


Article and Photo Source: WWD

-Alia Rajput


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