Chloé Prototype Opens in New York
Chloé is opening a 2,100-square-foot store at 93 Greene Street in SoHo for their 60th anniversary celebration. The elegant flagship is designed in creamy shades of white, gray, beige, and blush. The store also features hand-finished details and a skylight artfully trimmed in bronze and black. “We are pursuing an expansive retail strategy,” said Geoffroy de la Bourdonnaye, chief executive officer of Chloé. “We have opened over 20 new stores in the last year, including the first Chloé Maison at 253 Rue Saint Honoré in Paris, in December.”
The new store prototype is being rolled out in existing locations as more stores are being converted. That includes the Madison Avenue flagship, which opened 12 years ago and is different from the new concept the Greene Street flagship represents. The SoHo store is the third example of the updated design, following launches in Paris and Shanghai.
Chloé will mark its 60th anniversary by reissuing 16 of the house’s most iconic archival pieces. The Edition Anniversaire, a limited-edition collection, includes items such as Karl Lagerfeld’s violin dress from spring 1983; Stella McCartney’s pineapple shirt from spring 2001; the Paddington Bag by Phoebe Philo from spring 2005, and the cape and leather shorts by Hannah MacGibbon from fall 2009. The collection will hit Chloé boutiques, Barneys and Net-a-porter starting on March 13. Ready-to-wear prices will range from $420 to $4,695 while accessories prices range from $300 to $34,275.
J.C. Penney to Launch Georgina Chapman Line
On March 1, J. C. Penney’s will open more than 500 boutiques selling special occasion gowns and party dresses designed by Georgina Chapman. As the designer and founder of the Marchesa brand, Chapman is known for glamour and dressing a-list celebrities. She is also married to movie mogul Harvey Weinstein. She is bringing her style to the masses but at affordable prices in an exclusive collection called Pearl by Georgina Chapman of Marchesa. “I have really enjoyed this challenge,” Chapman told WWD, noting she’s never before tackled the mass market. “It’s amazing what Penney’s can achieve at a price point. There’s corsetry involved, beautiful laces, beautiful prints.”
Ivanka Trump Launches Fragrance at Macy’s
Ivanka Trump made an appearance at Macy’s Herald Square Tuesday night to launch her debut fragrance, called Ivanka Trump. The event, held in the department store’s newly opened second floor HSQ Cafe, generated $15,000 in fragrance sales. Shoppers who purchased the eau de parfum were gifted an additional travel-size bottle, a limited-edition tote bag and the opportunity to take photos with Ivanka and sit in on a Q&A. The eau de parfum is $78 at Macy’s.
“I think with fragrance you have to make sure it very closely matches the personality of the wearer,” said Trump, who was back to blonde after experimenting with a brunette look for about a month. “I start with myself in terms of what I want to wear and how I live and really that means something that has a strength paired with a femininity. [I want a scent] that is transitional, that can take me from morning, playing on the floor with my daughter [Arabella, 19 months] to an afternoon of meetings out to dinner with my husband [Jared Kushner].”
-Claire Mykrantz
Source & Photo: WWD
