House of Deréon Makes Dramtic Changes
Beyoncé Knowles’ fashion line is changing direction, less than two years after a division of Li & Fung acquired the apparel lines. Chief officer Phillip Davis exited the company, and many of the other employees received pink slips. Retall sales have severely decreased from their peak of $100 million. The label used to be carried at stores like Bloomingdales’s and Macy’s, but now you can see the brand at accounts like Burlington Coat Factory. There is not much talk about what changes they are planning to make, but we are eager to see.
Christian Dior Beauty Returns to Bergdorf Goodman
After over a decade, Christian Dior’s beauty counter has returned to Bergdorf Goodman with a glamorous new counter. Pamela Baxter, president and chief executive of Christian Dior Inc and president and ceo of LVMH Perfumes and Cosmetics North America said, “We have a big Dior business in Bergdorf’s. But [the Bergdorf’s customer] couldn’t buy beauty. For us, it’s a completion.” The counter at Berdorf’s measures 470 square feet, and the back wall is filled with 16 monitors with video installations.
Yigal Azrouël Opens New Flagship on Madison Ave
Yigal Azrouël opened his first store in Manhattan a decade ago, then 25, celebrated the rawness or the neighborhood. His store on West 14th Street closed last month, and he reveled the new location at his flagship store at 1011 Madison Avenue and 78th street. The meatpacking district has being changing, housing more populist retailers as Lululemon and Patagonia, which is scheduled to open soon. Madison Avenue has a more contemporary feel with stores such as Rag & Bone, Zadig & Voltaire and Proenza Schouler coming soon. The store will carry exclusive runway pieces like the fox-fur trim and runway fox hats.
-Katie Schmitz
Image & Source: WWD
