Pantone Adds 210 Shades to Color Palettes
International color trend-spotting company Pantone has added 210 shades to its color palette system, bringing its total number to 2,310. “The extension of our range, what we tried to do, is to make certain we incorporate for the people who use our system the direction [regarding the] needs in color based on what consumers tell us,” explained Leatrice Eiseman, executive director of the Pantone Color Institute. The last time shades were added to the system was almost three years ago, with around the same number of additions. This time around, Pantone focused on orange hues.
QVC Buying Zulily for $2.4B
QVC is expanding its digital presence by acquiring Millennial-focused etailer Zulily Inc. for $2.4 billion. The deal is expected to close in the fourth quarter. Zulily was founded in 2010 and had sales of nearly $1.2 billion last year. In a statement, Mike George, president and CEO of QVC Inc. said the two companies “create shopping experiences that are rooted in discovery and bring carefully curated products to life.” He also added, “As online shopping evolves, this partnership brings together two high-performing and highly-complementary leaders in ecommerce.”
Condé Nast Traveler Debuts New Format
Condé Nast Traveler is getting a new look for its September issue. The magazine’s size has been increased by two inches, creating more white space in the interior pages. The paper is slightly thicker as well. Editor in Chief Pilar Guzmán is hoping the change will create a more memorable experience for the reader. “The experience of reading a magazine is a luxurious experience. You curl up in your reading nook with a magazine and we know that our issues are dog-eared and kept for years. We felt like the increase in size is a reflection of all of these things,” she said. The September issue will also feature a new style-focused front-of-book section, called Where + Wear.
– Claire Mykrantz
Image: WWD via Pantone