Equinox Partners with British Photographer
British fashion photographer Rankin was hired by fitness chain Equinox to shoot its 2015 ad campaign. The images debut tomorrow and are an extension of the company’s previous campaign dubbed “Equinox Made Me Do It.” The campaign includes digital, mobile, social media and print. The images will also be displayed at Equinox locations in New York, Los Angeles, Chicago, San Francisco, Miami, Boston, Dallas, Washington, London and Toronto. Rankin created a series of attention-grabbing portraits that show risk taking and empowerment. “Everything we do at Equinox is grounded in the idea of high-performance living, empowering our members to be bold, be risk takers and push their limits, inside and outside of the club. This campaign embodies that pride and the adventurous spirit that speaks to the idea that it’s about more than just taking risks, it’s about owning the consequences,” said Equinox chief marketing officer Carlos Becil. Read our Equinox reviews here.
Rodeo Drive is Booming
The three-block-long thoroughfare of Rodeo Drive has more new stores than ever and is an indication that luxury and Los Angeles are still synonymous. Rent is also at an all-time high and boutiques are going through facelifts and expansions. Jay Luchs, an executive VP in real estate, has been selling these buildings for almost two decades and doesn’t see the area slowing down anytime soon. “Right now, Rodeo Drive is as strong as ever. It’s getting to the point where there’s nothing left. Rodeo is sitting in the middle of a city with recorded sales of $5 billion a year. Brands know if they don’t get it now, they are never going to get it, so they’re making the decision to take what they can, while they can,” he said.
Barbour Warehouse Workers Strike
Over 130 warehouse staff members at British outerwear company Barbour have launched a strike over changes to their working hours. According to a statement posted on the website of labor union Unite, workers have been unhappy and striking on-and-off for the past two weeks. Further strikes are planned as well. The statement says the company “forced changes to their contracts,” which includes a requirement to work until 11 pm and the removal of an unsocial hours payment. Barbour is offering staff “a substantial pay increase” to compensate for the change in shift patterns.
– Claire Mykrantz
Image: WWD via Equinox