Kiehl’s Since 1851 Teams With Nicole Warne
Kiehl’s Since 1851 is teaming up with digital influencer Nicole Warne, aka @GaryPepperGirl, in support of its biggest launch of this year, Daily Reviving Concentrate, beginning Aug. 18. The new skin-care offering is a daytime counterpart to the brand’s best-selling Midnight Recovery Concentrate, said Chris Salgardo, president of Kiehl’s Since 1851. The formula contains a trio of oils — ginger root, said to protect skin cells from UVA-induced lipid peroxidation; sunflower seed, said to increase hydration and reduce redness, and tamanu, a natural source of linoleic acid, said to inhibit the release of pro-inflammatory markers. It will retail for $48 for 1 oz. and be available exclusively at kiehls.com until the end of August. It launches nationwide on Sept. 1.
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Benefit Cosmetics Launches Bold Is Beautiful Project
Benefit Cosmetics is known for its irreverent spin on beauty, but it’s taking philanthropy seriously with the Bold Is Beautiful Project. Each May, the company will donate 100% of the cost of brow waxing at Benefit boutiques and Macy’s Brow Bars. This year, the company did more than 85,000 brow services and generated close to $2 million in the U.S. alone during May, according to Aurelian Lis, general manager, Americas, for Benefit. The U.K., Australia and France raised an additional $1 million. Proceeds benefit 11 charities, including Girls Inc., Step Up Network, Dress for Success and Girl Develop It.
Fresh Beauty Links With (Red) Charity
(Red), the charity founded by Bono and Bobby Shriver in 2006 to get businesses and people involved in the fight against AIDS, has inked its first beauty partner: Fresh Beauty. The LVMH Moët Hennessy Louis Vuitton-owned brand has created the limited-edition Suga(Red) Lip Treatment Sunscreen SPF 15, a crimson-packaged version of its signature Sugar Lip Treatment, $22.50. The treatment itself is clear, making it suitable for both genders, noted Jean-Marc Plisson, chief executive officer of Fresh. The product will bow on Dec. 1, World AIDS Day.
-Selicia A. Walker
Source & Photo: WWD