Lanvin Mobile Web Site
Lanvin is launching a mobile web site that is compatible with both tablets and mobile phones, and equipped for commerce. The touch screen version will mirror Lanvin’s main site and will feature runway and backstage footage, ad campaigns and recent events under four categories: Women, Men, Lanvin Today and News. The mobile device initiative goes along with Lanvin’s decision to also launch its web site in Chinese, Japanese and Korean. Soon you can always have Lanvin – on hand.
Narciso Rodriguez for Kohl’s
Narciso Rodriguez will soon be unveiling a special collection for Kohl’s. According to WWD sources, the designer has been putting together a limited-run capsule collection for the retailer, which is expected to be the kickoff for a series of designer collaborations at Kohl’s this fall. No other information is available at this time, but you can bet we will be saving up our Kohl’s cash for this one!
Amber Valletta New Face of Biotherm
Amber Valetta will appear starting in September in advertising for the L’Oréal-owned brand’s new Blue Therapy antiaging line. “Actress, model and campaigner, at 38, Valletta is the epitome of a strong woman with the self-confidence to achieve her ambitions and campaign for what she believes in,” stated Biotherm. We can remember when Amber was 20! Now she is doing antiaging products? Amber Valetta is certainly a great choice.
– Carol Calacci
Source and Photo: WWD
