Net-a-porter Adds Beauty To It’s Repetoire
Having already expanded into mens wear and the off-price market in addition to its core womens wear, the global e-tailer is now moving into beauty with the launch March 20 of The Quintessential Edit. The offering will include brands such as 3Lab, Aesop, Beauty Works West, Chantecaille, Ilia, James Read, Joya Ames Soeurs, Le Métier de Beauté, Natura Bissé, Philip B and Sarah Chapman. Spanning makeup, hair care, skin care, nail polish and fragrances, items range from Chantecaille’s $35 lipstick and gloss hybrid Lip Chic to $500 Joya Ames Soeurs solid perfume. Philip B’s luxe Russian Amber Imperial Shampoo will retail for $140 and a Le Métier de Beauté antiaging complex for $125.
The Quintessential Edit will be an addition to the netaporter.com site rather than a separate one.
Next week, Net-a-porter will unveil translated Web sites in Mandarin, French and German. The site has already maintained customer care and a support team across 22 languages (the e-tailer sells to 172 counties), but on Tuesday it will be the first time the majority of the site will be multilingual. The Hong Kong center will improve express delivery times by about one day, and will also allow shoppers from Hong Kong, Australia, China, Japan, Singapore, Malaysia, New Zealand, India, Indonesia, Philippines, South Korea, Taiwan, Thailand and Vietnam to transact in either Hong Kong, Australian or U.S. dollars.
Yves Saint Laurent’s New Addition To Beauty Collection
The latest addition to Yves Saint Laurent Beauté’s strong Mascara Volume Effet Faux Cils franchise is a mascara called Baby Doll. Due out starting later this month, the new product is prized for producing a false-lash effect.
Its formula — which has two patents — was inspired by graphene, a carbon crystal with a honeycomb structure, explained Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L’Oréal, adding: “The way it’s disbursed is ultrathin, ultraresistant and ultrabendable, as well.” The way the molecules are layered and combined with each other creates a super-extra-thin film. The polymers are transparent, so they allow a perfect dispersion of the pigment. It creates a very even, homogenous color film.
Baby Doll’s elastomer brush also boasts two patents. The wand alternates thick and wide-spaced bristles with finer, more closely spaced bristles to deposit color and define lashes. The new mascara will be introduced in the U.S. on March 17 through yslbeautyus.com. On April 15, the entire line is to be available on that site and in Sephora in the U.S. On May 15, the collection will be available in other retailers countrywide.
The international rollout includes: France on April 29, the U.K. on May 22 and Germany on June 1 — when there will also be a general launch in Spain after an exclusive in Sephora there starting on May 27. Russia is due to get the line on June 1 and Italy in early June.
In the U.S., Baby Doll will be priced at $30, and in Europe it is to be 33 euros, or $42.90. At the launch, Baby Doll will be available in black, blue, brown and violet with limited-edition versions, in pink and in gold.
Dior Celebrates New Bergdorf Goodman Boutique
On Tuesday night at the Four Seasons, Dior and Bergdorf Goodman hosted a small party in celebration of the new boutique. The combined powers of Dior and Bergdorf had the upstairs room at the Midtown power spot in full bloom to celebrate a number of joint initiatives: the fashion house’s new second-floor boutique at the department store; the commercial availability of Raf Simons’ first ready-to-wear collection for the house therein, and a full set of “arrival of spring”-themed Dior windows on Bergdorf’s Fifth Avenue facade on view until March 25. Following an in-store cocktail party, a more intimate crowd moved on to dinner. An appropriate mix of editors, Dior and Bergdorf brass and brand-outfitted women continued cocktail hour around the table, marveling at the floral pyrotechnics and catching up after the European shows.
– Selicia A. Walker
Source: WWD
