The Hunter Brand to Expand

CEO Wendy Svarre

CEO Wendy Svarre

The Hunter brand has developed into a crazed phenomenon, captivating an extremely large fan base. Ironically, the brand has us all wishing for rain so we can slip on our Wellie Hunter- stamped rainboots.


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Thankfully, now instead of waiting for the rain to pull out the rainboots, the company is coming out with more styles! For fall ’10 is expanding with about 20 styles that range from tall shearling boots and high-heel loafers to snow and equestrian boots.

Lace-up leather boot styles for fall

Boot styles for fall

“We are in a Hunter moment. Rainboots are a major fashion trend, and we are the go-to rainboot,” CEO Wendy Svarre said. “People love the Hunter name, [and] we’ve recognized the power of the brand. Given the tremendous success of the Wellie, it was obvious how quickly we could capitalize on this and establish ourselves as a major footwear brand.”

To make this brand a year-round style trend, the company is in the works of creating a smaller line of boat shoes and moccasins for spring ’11.

“We’re working on spring ’11 right now, and [it] might be a little more of a challenge for us,” Svarre said, noting that styles could include clogs and additional flats. “We’re not going to sell as many boots in spring, but I’m developing styles that will remain true to our DNA. … If we’re going to establish Hunter as a true footwear brand, it has to be in the leather category.”

Leather boot styles for fall 

Boot styles for fall

The leather shoe collection, which is priced between $195 for shoes and $900 for tall boots, is predicted to be as hot of a trend as the rainboots.

Also to be added to the brand are handbags in six styles retailing between $395 and $975, and cold weather gear like gloves, hats and scarves!

You can be completely decked out in Hunter gear year round. Start checking out the collection, and we’ll keep you posted on any new developments!

Story/Photo Source: WWD

-Heather Youkhana 

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