New Luxury Site Launches A new luxury online retailer has launched today. The exclusive site is for members only and sells pieces from designers such as Giambattista Valli, Peter Pilotto, Derek Lam and Rochas. Called Clique Chic, it’s the brainchild of Jessica Martino, who has worked at Vogue, LVMH and eBay. Martino calls Clique Chic …
Farfetch’s Debut Ad Campaign Online boutique Farfetch is launching its first ad campaign. It consists of print, digital and outdoor ads with images shot only from the back, with no faces or labels. Titled “Unfollow,” the campaign features the slogan “300 boutiques, 1 address” and will debut in the March issues of magazines. Farfetch is …
Versace Spring 2010 Milan Fashion Week has quietly come to a close and without skipping a beat, Paris Fashion Week has begun. Today marks the first day of Paris shows, featuring the likes of Rochas and Gareth Pugh and causing weary fashion editors to dab some La Mer around their puffy, sleep-deprived eyes. And though …
The rumors were true. Marco Zanini has been appointed the new creative director at the recently resurrected house of Rochas. According to WWD, SpA president Franco Penè said the revamped brand will be anything but a “bonfire of the vanities.” “We’re not looking to generate editorial hype, because we’re thinking of a sensibly priced luxury …
