Yasmin Joseph: A Bra Isn't Just A Bra

Have you ever wondered if it’s possible to find a bra that’s comfortable, flattering and eliminates those pesky bulges and backfat issues? Seems like an oxymoron right? Not anymore! The recently launched Yasmin Joseph collection (by Australian father and daughter team, Yasmin and Joseph) has re-engineered the bra to be both innovative and beautiful. Their …

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Retail Detail. Target Releases Josie Natori's Second Lingerie Collection in Time for Valentine's Day

Back in June, we told you that lingerie designer Josie Natori had been picked as Target’s first design diffusion line in loungewear. The collection, titled Josie Natori for Target, includes bras, panties, pajamas and other loungewear separates and was slated for two separate release dates. The first was back in October, and while we didn’t …

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Dita Von Teese Does Lingerie

Australia's Lime Door Brand has wrangled in our modern-day pin-up to come out with her own line of lingerie. Dita Von Teese is known for her killer curves and retro sex appeal, and is ready for you to own what she knows best. Von Teese has already done a collaboration with Wonderbra in Europe, but …

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Janie Bryant Sets Her Sights Next on Maidenform

Janie Bryant It seems Janie Bryant can't be contained to just one post today! The costume designer for the hit series (and my personal favorite) Mad Men has been using her retro-inspired prowess to market several different modern day brands. She's already lent her expertise to a a clothing line for QVC, a deal with …

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Chicago Events. Candice Swanepoel At The Launch of VS's Newest Line, "The Nakeds."

   Chicago’s seasonably warm temperatures weren’t the only thing sizzling on the Mag Mile! Second City Style caught up with Victoria’s Secret Angel, Candice Swanepoel, at the launch of the new “barely there” lingerie line, “The Nakeds.”  The South African beauty believes that it’s more important for lingerie to be comfortable without compromising its femininity.  …

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