Swatch Debuts New Collection Designed by Billy the Artist

Billy the Artist

Iconic timepiece brand Swatch will be launching its latest joint design venture on Wednesday. The watch brand has teamed up with Billy the Artist—the bold, graphics-happy designer whose self-proclaimed mantra is "Create your own reality". Billy's signature style is made up of a "kaleidoscope of puzzle-like images that celebrate the diversity and joy of the human spirit." He utilizes the image of wide open eyes, bright splashes of color, and Dr. Seuss-like patterns to evoke a playfulness that Swatch seemingly could not resist. The collection of Billy's "urban primitive" watches will hit stores tomorrow and run from $55 to $65.

A car door painted by Billy the Artist

A collection of bottles designed by Billy the Artist

Article Source: WWD
Photo Source: wikipedia, greenlabelart
-Alia Rajput

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