Son Jung Wan Launches E-Commerce Site: Shop The Runway

Often times I rave about a New York Fashion Week designer, and then women ask me, “Where can I purchase the collection?” That’s why I am happy to report the news that Son Jung Wan launched her first e-commerce site this month with the Spring/Summer 2014 runway collection and the Fall/Winter 2014 collection available for presale. The Spring 2014 collection ranges from $750 for a short and sleeveless top ensemble to $3630 for the silver hand-beaded deep v-neck sequined dress.
I fell in love with Son Jung Wan (both the designer and her collection) at New York Fashion week, and I had the opportunity to meet her backstage for SS 2012 and for her SS 2014 collection. She told me she likes to experiment with shapes, fabrics, textures and hand decorating. Her pieces are fresh and modern and luxurious.
Son Jung Wan is very well known in South Korea and since showing for six seasons at Mercedes-Benz New York Fashion Week her collections can be found in specialty boutiques in the USA. The designer has dressed a number of celebrities including Brooke Shields, Keke Palmer, Kaley Cuoco, Carrie Preston and Kelly Rutherford. Her collection is in Chicago (yet!) so I am thrilled that we can shop Son Jung Wan online.
– Carol Calacci

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