Sign of the Times. Tracey Ross Closes

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Here we go. Get prepared to see many more store closings in the upcoming months. Famed L.A. boutique, Tracey Ross, is closing on New Year’s Eve because of fallout from the recession.

Ross first opened her shop, on Robertson Boulevard, in 1990 before moving to the Sunset Plaza district in West Hollywood in 1996, where her iconic, 1,600-square-foot boutique has drawn a dedicated following from celebrities such as Kate Hudson and Courtney Love.

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“Of course it’s the economy,” Ross said in explaining her decision. “I’m very proud of what I’ve done here, but I’m just over it right now. After 18 years, you know when it’s time to exit gracefully and with dignity.”

Larger chains that do a higher volume of business are offering steep discounts, putting specialty boutiques like Tracey Ross at serious risk.

“When wealthy customers who can afford to pay retail are getting 80 percent off at Saks or demanding discounts…it makes it impossible for smaller boutiques to compete,” Ross said. “I don’t need to be a showroom, and that’s what I was becoming.”

Very sad indeed.

Source: WWD

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