Sassoon’s latest collection Bi-Couture pays homage to the world of Haute Couture and showcases the versatility of the Sassoon International Creative Team’s couture approach to hair design. Haute Couture is a made-to-measure service in which perfection of technique underpins every detail but remains invisible to the eye. Sassoon applies the same philosophy to hair with cuts and colors designed to be unique and suitable to every individual.
Sassoon Bi-Couture styles are designed to give you multiple looks and work perfectly to give you the latest SS2014 trends. See how all the cuts can work as a simple slicked back look or a “bedhead” look. Comb a generous amount of Sebastian Taming Elixir into your hair and tuck it behind your ears for a slick, effortless summer statement style. Or achieve a disheveled loose textured look with a small amount of Sebastian Matte Putty and shape your hair into the desired shape. Get two (or more) styles in one at Sassoon!
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Sassoon is unique in that they have an international creative melting pot of talent to draw upon for inspiration. The stylists travel the world for their work and combined with their salon talent have a rich resource for identifying and predicting trends. Sassoon has a long history of collaborating and taking influence from architecture and the visual arts, right from the days of Vidal and the Bauhaus. Today all forms of creative expression influence their approach to hair design.
– Carol Calacci