Finally, a reason to think something other than ‘ug’ when it comes to Uggs. According to WWD, Ugg Australia signed on L.A. designer Rozae Nichols to design an outerwear collection.
"I was very
attracted to the project," she said. "I like leathers and shearlings.
They’re very interesting materials to work with. I thought, ‘Let’s
apply some of the wonderful techniques we’ve developed here.’" Nichols
said Ugg was "pretty wide open to [her suggestions] because they’re
basically a footwear company" and didn’t come to the project with
"The approach was to concentrate on the
strength of their shearling and bring to that a sense of forwardness
insofar as the way we looked at a modern cut and silhouette," Nichols
said. "But it’s also classic because I didn’t want the garments to
upstage the classicism of the footwear. It was very challenging to
bring a forward-fashion freshness to it. What Ugg represents to
footwear and what we wanted to bring to the clothing is a sense of
humble luxury. It’s so genuine, there’s nothing ostentatious."
Nichols believes the collaboration has staying power. "We’re looking forward to a long [relationship]," she said.
Read more "Ugg Taps Nichols for Outerwear Line" here
Source & Photo: WWD