Ever since Rock & Republic filed for bankruptcy last year, things have been looking a bit bleak for the high-priced luxury denim brand. But this new venture just might bring a bit of hope for the future.
Kohl’s Corp. and VF Corp., which acquired Rock & Republic in March after the company filed for bankruptcy in 2010, announced today that Rock & Republic will be sold exclusively in Kohl's starting in Spring 2012. Several of Kohl's exclusive brands, including LC Lauren Conrad and Simple Vera Vera Wang, account for 48 percent of Kohl's sales in 2010 so it's safe to say that Rock & Republic won't flounder in that area.
“We have a very large business with Kohl’s through our Lee Jeans division, as well as our Vans, JanSport, and licensed sports divisions," said David Conn, president of the Retail Licensed Brands. "Our Lee teams know the Kohl’s stores incredibly well and we’ll leverage that expertise for the Rock & Republic jeans.”
– Taneisha Jordan
Source: fashionetc.com; WWD
Photo: blogs.nj.com
