After helping working men and women with cancer last year by generating nearly a million dollars in two hours, QVC and Cosmetics Executive Women (CEW) are back again. Their charity initiative, Beauty With Benefits, launched in 2013, will be expanding for 2014 starting with an April 17 broadcast. The event will be held between 8 p.m. and 10 p.m., and gives costumers tuning in their choice of 19 donated beauty products ranging from $20 to $200. Products will be donated from prestigious beauty brands such as: bareMinerals, Clarisonic, Clinique, Fresh and Clarins. Eighty percent of each product’s price will benefit Cancer and Careers. Additionally, each costumer who decides to make a purchase will receive a sample-filled red makeup bag designed by makeup artist and cancer survivor Sonia Kashuk.
Visit QVC.
–Rachel Bogo
Source: WWD
