Prada is using jazz music as the inspiration in its newest ad campaign and limited-edition capsule collection of eyewear called Prada Swing Sunglasses by Luxottica. The brand is even going as far as to debut both projects tonight in one of New York's most popular jazz clubs Joe's Pub.
The acetate sunglasses will be decorated with metal Prada logo with colored lenses, and available in colors black, ivory and tortoise.
The new fall campaign, filmed by Steven Meisel at Joe’s Pub, showcased the smoky and ink-blue-lit locale, while male and female models dance provocatively, showing off their winter clothes and sunglasses. Done up as a latter-day nightclub singer, model Angela Lindvall performed “Fever,” her hair swept up in a beehive bun and her eyes heavily made up. Stills of the video will serve as Prada’s fall campaign.
You can look for the eyewear in Prada stores and Luxottica's Sunglass Hut retail chains in October for $245.
Source, Photo: WWD.com