Nine West Adds Sneakers into the Mix

Have you been dreaming of the day when you can walk into a Nine West store and grab a pair of sneakers on the go? Well, your day has finally come!
The Jones Group, Inc. has inked a licensing agreement through 2014 with Philip Simon Brands Group Inc. for a line of fashion sneakers under the Nine West brand. The collection called Nine West Original Sneakers will consists of 30 styles and set to debut for spring 2012 and will debut at FFANY in August. The new line will range in prices from $49 to $129.
“As Nine West starts to become a more exciting and energetic brand with new extensions and personalities, the fashion athletic category is a key component,” said Richard Dickson, president and CEO of branded businesses for Jones Group. “It’s a long-term relationship, and we think [PSBG] is a terrific partner.”
“[The styles] will stand out in the fashion sneaker [category],” continued Dickson. “There is going to be a diverse style for every woman. The customer will be drawn to the Nine West brand first as loyal customers, and the product will be very much on trend and stand out on its own.”
Nine West plans to sell the shoes at its global branded stores, and also will target department stores and specialty retailers.
– Taneisha Jordan
Source; Photos: WWD

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